Rosser Reeves coined the phrase “unique selling point” back in the 1940s when researching why some advertising campaigns worked better than others. Since then it has been used by various marketers and has morphed into “unique selling proposition,” which is now more commonly used. Ogilvy said you need a “big idea.” Trout says you need […]
If I Were Buying What You Are Selling, Would I Buy It From You?
Raj Goel
GBATA Keynote – A Global Overview of Trends in Private, Corporate and Government Surveillance
GBATA 2013 Keynote
July 3rd, 2013 Click here to read Raj Goels’ “A Global overview of Trends in Private Corporate and Government Surveillance Testimonials Laurent Groff Dr. Thomas P. Keenan
GBATA 2013 Keynote
How did a 29-year-old dropout get NSA clearance? The answer may surprise you
Watch it at http://landing.newsinc.com/wpix/video.html?freewheel=91044&sitesection=wpix_nationworld&VID=24865393 NEW YORK (PIX11) – Edward Snowden is a wanted man and on the run. He’s seeking extradition and was last seen in Hong Kong – after talking to the British newspaper the Guardian in Hong Kong about his role in one of the biggest government security breaches on record. So how […]
Are You Googling Your Clients’ Privacy Away?
Date: Jul 12,2013 Event: https://www.brighttalk.com/webcast/188/73699 This presentation addresses how various services offered by Google can become a threat to your companies’ privacy and confidentiality policies. It deals with Google’s capabilities to capture and aggregate information with or without user knowledge. Special attention is given to Google’s key offerings such as: * Google Searches * GMail […]
Are You Googling Your Clients’ Privacy Away?
This presentation addresses how various services offered by Google can become a threat to your companies’ privacy and confidentiality policies. It deals with Google’s capabilities to capture and aggregate information with or without user knowledge. Special attention is given to Google’s key offerings such as: Google Searches GMail Orkut Google Toolbar Google Desktop Android Chrome […]
Is your company Googling its privacy away?
Will the NYPD’s expanded surveillance system invade your privacy?
Source: http://pix11.com/2013/06/21/will-the-nypds-expanded-surveillance-system-invade-your-privacy/ The NYPD’s surveillance system is renowned for its complexity — and its saturation. Cameras in Times Square. Cameras at random intersections. And the department is reportedly planning to expand that system to each precinct and ultimately to patrol cars, even mobile devices carried by beat cops in your local neighborhood. Raj Goel is a […]
