Make a list with two columns: Business Goals vs Business Challenges, and put down five entries for each. Does your list look anything like this? Goals: Grow my revenues. Close bigger, more profitable clients. Stop working 80-hour weeks. Spend more time on marketing. Increase productivity. Challenges: Lots of competition (anybody can claim to be an […]

While many companies have rushed to Facebook, Twitter, and other social media platforms in an attempt to attract more business and stay relevant, I prefer to avoid it. I know the consequences of impulsively using new technology and media which is why I don’t bother with social media. At Brainlink, we have enacted a strict policy for social […]

No one intends to make the same mistakes over and over. Like writing “2015” instead of “2016” throughout January, there are always small repetitive mistakes in life that most of us just get used to. What’s worse is that some of them happen in the workplace, where time (and therefore, money) is on the line. […]

“When I say that the company’s prosperity rests on such things as our ’66 steps to clean a room’ manual, I am not exaggerating.” – J.W. Marriot Jr., Chairman of the Board of Marriott International. Brainlink International has studied the best in the hospitality industry and found that above all else, they rely on their […]

Brainlink’s Raj Goel was interviewed for MSPMentor on the importance of SOPs for managed IT services companies wanting to excel with their marketing. No doubt you’e heard others talk about them when it comes to marketing. But have you ever wondered how to apply them yourself? Have you ever wondered why they are more effective […]