Rosser Reeves coined the phrase “unique selling point” back in the 1940s when researching why some advertising campaigns worked better than others. Since then it has been used by various marketers and has morphed into “unique selling proposition,” which is now more commonly used. Ogilvy said you need a “big idea.” Trout says you need […]

How To Avoid The Top 4 Budget Busting, Stress-Inducing Mistakes When Moving Your Office Moving is always a pain in the rump, but it doesn’t have to be a horrific, expensive experience. The number one lament from someone who’s experienced a “bad” move is, “I didn’t know I needed to…” followed closely by “I completely […]

The evolution of personal mobile devices and the rise of how necessary they are to business success these days are forcing many small business owners to make a choice. BYOD or COPE? Or “Bring Your Own Device” vs. “Corporate Owned, Personally Enabled”. The Typical Solution ‐ BYOD. According to the CDW 2012 Small Business Mobility […]

At a recent Security Summit experts re-emphasized: hackers and cyber criminals are now turning their efforts to small “mom and pop” businesses instead of large enterprise corporations. Why? Because small business networks offer a much easier “lock” to pick, unlike large enterprises who invest far more man power and money into high security for their […]

OUR GOAL: Make all your computer problems go away without the cost of a full-time I.T. staff General Network Repair & Troubleshooting Network Design & Implementation Disaster Recovery Virus Protection & Removal Network Security Exchange Server Management Oracle Database Server Management Wired & Wireless networking CRM and Database solutions Cyber Forensics and Expert Witness Testimony […]

Interview with Raj Goel Raj Goel, CISSP, is an IT and information security expert with over 20 years of experience developing security solutions for the banking, financial services, health care, and pharmaceutical industries. He is a well-known authority on regulations and compliance issues. Raj has presented at information security conferences across the USA and Canada. […]

Here’s another good reason to educate your kids and keep them off social media. Parasite websites are popping up that exist solely to grab suggestive and sexually explicit photos of teens/tweens from Social Media and post them on adult websites. This is Girls Gone Wild – Social media style. Children and young people are posting […]

This 31-minute video shows you how Kids have been denied College Admissions, thrown out of college or kicked out of their majors Interns and employees have cost their employers thousands (or millions) of dollars How kids and adults have gone to jail, around the world, due to mistakes in Social Media https://www.brainlink.com/teach-kids-employees-interns-social-media/ Watch other videos […]

ISC2/BrightTalk webinars CyberHoodWatch Radio Interviews Are you Googling your Privacy Away? Trends In Financial Crimes Why Law firms (accountants and doctors) should NOT use cloud backups How much information does Facebook know about you? ISC2/BrightTalk webinars http://www.brighttalk.com/webcasts?q=raj+goel http://mediazone.brighttalk.com/comm/ISC2/981e8768dc-27668-5110-30595?uid=24847&tid=isc2 http://mediazone.brighttalk.com/comm/ISC2/b2a77df1c8-24436-4854-26350?uid=24847&tid=isc2 http://mediazone.brighttalk.com/comm/ISC2/9307110ecb-23794-4705-25586?uid=24847&tid=isc2 http://mediazone.brighttalk.com/comm/ISC2/2503955f36-22832-3804-24419?uid=24847&tid=isc2 http://mediazone.brighttalk.com/comm/ISC2/6e15bde8b8-21714-4353-23054?uid=24847&tid=isc2 CyberHoodWatch Radio Interviews http://www.blogtalkradio.com/search/%22raj-goel%22/ Are you Googling your Privacy Away? https://www.brainlink.com/infosecurity-issue-6-data-leak-googling-away-your-security-and-privacy/ Why Law […]